What is the primary role of the World Tourism Organization (UNWTO)?

The primary role of the World Tourism Organization (UNWTO) is to promote responsible and sustainable tourism. This organization serves as a global forum for tourism policy issues and provides leadership and support to the tourism sector. By emphasizing sustainable development, the UNWTO works to ensure that tourism contributes positively to economic growth, social improvement, and environmental protection. This focus is crucial in helping destinations maintain their cultural and natural heritage while also encouraging tourism that is economically viable and inclusive.

Promotion of responsible tourism practices includes advocating for ethical travel behaviors and minimizing tourism's negative impacts on communities and ecosystems. The UNWTO also develops guidelines and strategies that help countries plan and manage their tourism sectors in alignment with sustainable development goals. This comprehensive approach positions the UNWTO as a pivotal entity in shaping the future of global tourism.

In contrast, the other options focus on aspects that, while related to tourism, do not encapsulate the core mission of the UNWTO. For instance, regulating international travel laws falls under the jurisdiction of national governments and international agreements rather than the UNWTO’s objectives. Similarly, advertising tourism products tends to be the responsibility of individual destinations or travel companies rather than a global organization. Managing global travel expenses is also a more financial-oriented concern that