Which of the following is NOT a key indicator of tourism performance?

The correct answer reflects that hotel star ratings are not a direct indicator of tourism performance. Key indicators of tourism performance usually focus on metrics that can be quantified and measured in terms of visitor engagement and economic impact. Visitor numbers provide insights into the demand and popularity of a destination, while revenue generated reflects the financial benefits that tourism brings to an economy. Length of stay indicates how long visitors are engaging with the destination, which can influence revenue and overall tourism health.

In contrast, hotel star ratings serve more as an assessment of accommodation quality rather than a measure of tourism performance. Star ratings indicate the level of service and facilities that a hotel offers, which can influence a visitor's choice of accommodation but do not directly measure the volume of tourism activity or economic contribution. Understanding this distinction helps to highlight the factors that truly gauge tourism success compared to those that might influence visitor experience but do not reflect overall performance metrics.